Start by gathering all your ingredients. Wash the jalapeño pepper, cilantro, and any other fresh ingredients. For this salsa, freshness is key. Chop the onion and cilantro, smash the garlic, and set aside.

In a large mixing bowl, combine the can of whole peeled tomatoes (including the juices) with the chopped onion, garlic, and jalapeño. Using a fork or a hand masher, mash the mixture gently until combined. It's okay to leave some chunks; remember, we want that authentic texture.

Now, it’s time to bring in the flavors! Add in the lime juice, extra virgin olive oil, granulated sugar, ground cumin, and fine sea salt. Stir the mixture to evenly distribute all the flavors. This step is crucial, as it allows each ingredient to shine through.

Fold in the chopped cilantro. This herb not only adds flavor but also a beautiful green freshness to the salsa. It’s best to mix it in gently to avoid bruising the cilantro leaves.

Give your salsa a taste. Adjust the seasoning as necessary by adding more salt, lime juice, or even more jalapeño if you like it spicier. Remember, flavor develops over time, so a bit of patience is key to achieving your preferred taste.

It’s best to let the salsa chill in the refrigerator for at least an hour before serving. This time allows the flavors to meld together beautifully. When you’re ready to serve, give it another quick stir, and it’s ready to go!